On September 15, 2011, J.D. Power and Associates released their annual auto insurance study. The car insurance ratings were broken down into three geographical regions: Western Canada, Atlantic & Ontario, and Quebec. The study is in its fourth year. It measures the satisfaction level of auto insurance consumers throughout the country.
The score for overall customer satisfaction increased in 2011. 74% of Canadians said that they were satisfied with their insurance company. The overall score for 2010 was 72.7%. Western Canada and Ontario/Atlantic were the two areas that saw the greatest increase, whereas there was a slight decline in Quebec. The numbers are somewhat surprising considering recent increases in premiums from many of these insurance companies. The report goes on to say that when insurers notify their customers about upcoming premium increases they can limit the damage caused by the actual price increase. These premium notifications will typically include a list of various things that customers can do to reduce their premiums.
The Best Car Insurance Companies in Canada
The study also tracks the top car insurance companies in Canada, based on customer satisfaction. We have included the top 10 results from each region.
Top 10 Car Insurance Companies in the Ontario/Atlantic Region
A number of other insurance providers were not included in this list because their sample size was too small, including Lombard Insurance, Portage Mutual, Pembridge Insurance, and Gore Mutual Insurance. RBC Insurance topped the list and they ranked well in the following categories: billing and payment, claims, and policy offerings.
Top 10 Car Insurance Companies in Western Canada
Canadian Direct Insurance placed the highest in overall customer satisfaction in Western Canada. The Co-operators ranked very high in the customer interaction category and placed second overall.It is interesting to note that the three government insurance providers (SGI in Saskatchewan, MPI in Manitoba, & ICBC in British Columbia) all placed quite low in these rankings. The Insurance Corporation of British Columbia (ICBC) didn’t even make the top 10.
1) Canadian Direct Insurance
2) The Co-operators
3) Johnson Insurance
4) British Columbia Automobile Association (BCAA)
5) Alberta Motor Association (AMA)
6) TD Insurance Meloche Monnex
7) Wawanesa Insurance
8) Intact Insurance
9) Manitoba Public Insurance
10) SGI CANADA
Top 10 Car Insurance Companies in Quebec
Allstate Insurance, L’Union Canadienne, National Bank Insurance, Meloche Monnex, RBC, and Wawanesa Insurance were also included in the study but were not ranked due to a small sample size. In Quebec, Personal Insurance ranked very well in the price category. They also placed second overall in that region, just behind Promutuel.
1) Promutuel Insurance
2) The Personal
3) Industrial Alliance
4) Canadian Direct Insurance
6) TIE: Intact Insurance & SSQ General
8) La Capitale Insurance
9) Desjardins General Insurance
10) Aviva Insurance
The study took place in July 2011 and the results were based on the responses of more than 11,000 Canadian car insurance policyholders. For more information please visit the J.D. Power and Associates website.